We’re always evolving, and some seasons call us to shift with more courage, clarity, and confidence. In this exclusive conversation with The NoteShare, powerhouse publicist and entrepreneur Sakita Holley shares how embracing change has shaped her journey, the mindset shifts that made all the difference, and her best advice for anyone ready to level up, pivot, or get seen.
Whether you’re building something new or just figuring out your next move, Sakita’s insights will help you get unstuck and start moving forward.
On Growth, Change & Becoming
Q: How has embracing growth and change shaped your journey as a Black woman in your career or personal life? What lessons have helped you navigate evolving into your next level?
Sakita: Growth and change have been constants on my journey. I’ve learned that resistance to one or both will delay you getting to that next level. As a woman navigating both business and life, I had to stop waiting for perfect conditions and start trusting myself more deeply. One of the biggest lessons has been learning to let go of control, timelines, and narratives that no longer serve me. Trusting my gut more and just focusing on making the next best move in the present moment.
Takeaway: Stop waiting for clarity. Start by trusting yourself and move anyway.
On Pivots & Momentum
Q: What’s the first step someone should take if they want to pivot in their career or business but feel stuck?
Sakita: Clarity starts with honesty. So the first step is to get really honest with yourself about what’s no longer working and what you truly want. Once you can name it, the shift begins. Don’t worry about having the full plan. Again, think about what the next best step would be and give yourself a date on when you'll do it. Repeat until you get closer to where you're trying to go. Momentum is built in motion.
Note to Self: Name it. Move on it. Build momentum from motion.
On Reflecting Back & Reclaiming Power
Q: If you could go back and give advice to your younger self when you were just starting out, what would it be?
Sakita: Honestly, the younger version of myself had it figured out. She was more fearless than I am today and did not let doubt, hers or external voices, stop her. I made it to where I am today because of that version of me. And as I look forward, I need to reflect on who I was in those early days and maybe pull some of that strength from the past to propel me forward.
Reminder: The version of you that got you here still has wisdom worth revisiting.
On Building Your Own Buzz (Without a Publicist)
Q: For those who can’t yet afford a publicist, what are three things they can do right now to start getting media attention?
1. Leverage your existing platforms.
Use your social media channels like media outlets. Share your wins, your work and your perspective on your industry consistently. Show people who you are before they ask — you never know who's watching.
2. Get clear on your story and message.
Before you pitch anyone, you need to understand what makes you newsworthy. What’s your unique perspective, offering, or expertise? Package that up in a strong bio and a one-sheet or digital press kit so when you do reach out you're ready and look like someone worth talking to and/or featuring.
3. Pitch with purpose.
You don’t need a massive media list, just start with a handful of writers or editors who cover your industry. Read their stories, engage with them, focus on building a rapport, so that by the time your email lands in their inbox there is a level of familiarity there.
Action Step: Don’t wait to be discovered. Be visible, be valuable, and be ready.
Final Word:
This conversation reminds us that our next level isn’t just about strategy—it’s about self-trust, motion, and remembering who you’ve always been. Whether you’re pivoting, pitching, or praying over what’s next… know that you’re not alone on the journey.
Let’s keep growing,
—Allene